You might have heard of Puma’s Clever Little Bag. It turns this innovative and sustainable packaging will be one of many eco-friendly projects from this clothing giant. The next step? Recyclable and even compostable shoes.
CEO Franz Koch announced that he is “confident that in the near future we will be able to bring the first shoes, T-shirts and bags, that are either compostable or recyclable, to the market.” He claims that he envisions Puma making products that can either be entirely recyclable or able to be shredded and disposed of in your own backyard.
Puma has made great strides in sustainability in the past. Their Clever Little Bag uses 65% less paper and thus allowed them to reduce their water, energy and diesel consumption by 60% in the past year.