Discovery’s TreeHugger.com is a great place for advice on how to live a little bit more eco-friendly existence without having to sacrifice modern comforts. This week they wrote an article about how even though organic cotton “isn’t the up-and-coming fabric for denim that it once seemed to be”, that there are still many stylish fashion choices for sustainable denim.
The article showcases 10 brands different techniques for making denim production more of a sustainable industry. It has only been a few short years since the terms sustainable and fashion seemed to be polar opposites. Sustainable fashion was “green” fashion, a realm of rough materials, bland earth tones and hemp fabric.. and blue jeans, a staple of everyone’s wardrobe, were among the most environmentally detrimental garments to produce.
From its beginnings, Reco Jeans has focused on making them one and the same. Our signature Upcycled denim jeans are as eco friendly as they are in fashion. They look good, they feel good, and it’s easy to feel good wearing them knowing that each step you take is a step toward making a whole industry more sustainable.