Japanese Company Turns Old Bras into Sustainable Fuel

Japanese women feel uneasy throwing out their old bras because they fear that they will be stolen by those with less-than-pure intentions. Triumph International Ltd. is giving Japanese women the opportunity to not only dispose of their bras, but to turn them into pure and sustainable RPF fuel.

Refuse Paper and Plastic fuel (RPF for short) is derived from paper and plastic waste, and is slowly becoming an strong alternative to fossil fuels. It has a similar combustion power as coal, though it releases much less carbon dioxide. It also releases much less dioxin and other impurities into the water during the conversion process. Bras are also normally difficult to recycle because of their construction.

Triumph International provides women with plastic bags to discretely dispose for their bras at the company’s stores. Several other stores have begun to imitate Triumph and even began offering coupons as an incentive.

Beginning in 2009, Triumph has collected around 200,000 bras, all of which has been turned into 14 tons of RPF fuel. Triumph International Ltd. prides itself in relieving the anxieties of consumers in more ways than one.

Source: Japan Times