Upcycling, Defined

It starts with one small step, thought, seed, idea; fashion with a conscience.

Upcycling defined: "Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value."


Traditional Recycling falls short

In traditional recycling, the materials being recycled are generally converted into a lower quality as part of the recycling process. Plastics, one of the most commonly recycled materials, are a perfect example, as they are usually recycled into a lower grade plastic.

When fabric is recycled, the usual definition either means the traditional sense, where post-consumer fabric is used for some industrial purpose such as filler or insulation, or reuse through being given or resold by charitable organizations.

What makes Reco Jeans so unique and extraordinary is that we're not simply recycling manufacturing textile waste, we're upcycling it.

When a factory makes items of clothing, all of the excessive scraps of fabric that fall to the production room floor are swept up, and would eventually make their way to a land fill. With blue jeans being nearly universal in their appeal, this means a lot of scraps of denim.

Reco Jeans Upcycled Denim

Rather than have all that waste go to ..well, waste.. Reco Jeans steps in and has all the denim scraps taken to our processing facility where its deconstructed and turned into new textiles, which are then made into new, upcycled blue jeans.

Meanwhile, our design team in New York sits at the heart of the fashion world, working around the clock to make sustainable fashion an industry standard rather than a marketing campaign. When we say "upcycled", we don't mean someones arts and crafts project on etsy. Our designs are contemporary and fit any lifestyle, keeping you looking great while helping the planet at the same time.

We are the only denim design house that exclusively uses upcycled fabric on all of its styles. We're constantly researching new production techniques to further nominalize our environmental impact and carbon footprint.

Consider us the first step taken toward a sustainable fashion industry.